Reviews and how you manage your reviews are important now and will become even more critical as we move into the future. Prior to the Internet and Social Media, people depended on word of mouth and referrals. More and more people are making their purchase decisions based on social media reviews. If you think this only affects the decision making process of the younger generation you are wrong. Smart Phones, Tablets, a plethora of electronic devices given as gifts, popular Social Medias like Facebook have converted a huge percentage of all ages into active media users. That percentage is increasing at an exponential rate so its importance is ignored at the peril of your business. We have navigated these waters for many years and we're anxious to help you put your best foot forward.